Earlier in 2011 we reported that TomTom users in the UK could purchase a special edition devive featuring Top Gear star Jeremy Clarkson as a satnav voice. Now the BBC has made a humiliating U-turn after breaking its own editorial guidelines by marketing Clarkson’s voice.
Bosses at BBC Worldwide, the BBC’s commercial arm, forgot to check their own rules. According to the BBC’s conflict of interest rules, presenters “must take particular care not to endorse any product or service which could be covered in the programmes on which they work”.
Halford’s (a cars parts franchise) had signed a deal with the BBC and satnav specialist TomTom to stock the product, which costs £180 (about R2240). The BBC reports that 54 000 devices are already on the shelves.
BBC Worldwide will now donate the proceeds to Children In Need.
‘NOT A GENTLEVOICE’
Clarkson style told The Sunday Times: “It is mostly about the tone of voice I use. There’s a tone of voice I use when ordering people to do things. It’s not a gentle satnav voice, put it like that.”
Clarkson will not receive any money from sales.
A Halford’s spokesman said: “We are disappointed by the BBC decision on behalf of our customers who told us they loved the product. It was proving hugely popular. While we have plenty of stock we will not be able to replace them when they are gone, so the strident tones of voice of Clarkson will be appearing in Halford’s for a limited time and then be silenced. — at least on a satnav.”
The’ Go Live Top Gear’ edition had a special Stig mode, which rendered the device instantly silent.
No matter where in the world you are, the corporate BS is the same.
It’s true that any publicity is good publicity. If you’re in the limelight, for any reason, people are talking about which means your ‘product’, whether that’s you, a service or an item, is harbouring the potential of greater sales.
It is of course natural that we err and overlook certain things, but can it really be that all of the relevant people at the BBC, TomTom and Clarkson himself simply misjudged the link between a vehicular navigation device and his primary role motoring journalist? Really? REALLY? Crikey!
OK, maybe it was an accident. We, the consuming populous, will forgive and no doubt forget this faux pas.
After all, BBC has >now< been so kind as to donate all of the proceeds from this rather lucrative deal to a children’s charity. Say what?
We don’t know how they conflict of interests came to light, unfortunately.
If it hadn’t, the BBC (and Clarkson) would have made a small fortune, the shareholders would’ve been smiling and life would’ve gone on. Those poor little kiddies supported by the charity would’ve been left to their own devices.
How’s that for quick-thinking and excellent marketing? Someone will get a pr0motion for it.
Halford’s also took the opportunity to market when all they were asked to do was comment. Having launched the product early this year, it’s questionably provocative that their spokesperson mentions they are popular yet they have plenty of stock. Of course it’s personal opinion, but that sounds to me like they’re not selling that well. Well done on the impromptu marketing though. Well done.
…and in other news, RIM has followed the same distraction policy this week by offering free apps to Blackberry owners.
@$%^! Damn phone’s not worki— Oooh! FREE apps!
…and indeed the thieving spying (*allegedly)- raping distinctly third-world backwards-thinking tribal polygamist is also currently using the distraction policy, to entice voter sympathy with a spun tale of an *alleged assasination plot, but then applying a thick coat of verbal feces in the form of figurative comb-over by telling us it’s all over and should be forgotten.
Yesterday I came across an online ad’ listing a copy of Mein Kampf for sale.
The seller described the book as a gift given to his grandparents, perhaps questioningly, as a wedding gift.
This got me thinking… We’ll use the ubiquitous and provocational Nazi regime as our primary example here…
Much of the prejudice experienced in our lifetime, a lot of it has been bred into it over generations. This is the reason young people nowadays will, without flinching, without thought and without forethought yell and lobby against any semblance of ration declaring an opposing, alternative or open-ended view upon the Nazi regime.
Anyone wanting to examine the regime and its pre and post history, its tactics and strategies or its idelogies is doomed from the start due to the overwhelming wave of ignorant naysayers.
I’m fairly certain most of you reading this (many less than than those who started reading this; point in case) are already convinced I’m a Nazi and worthy of abolishment to somewhere fiery.
So we’ve established that we’re dealing with a heated topic here, and that the general populous is largely spewing placeboic vitriol in response.
This begs the question: Can you ethically make money out of something you morally oppose?
Nazi ‘collectibles’ (it’s not memorabilia!) are a huge global business with many thousands of collectors, all in varying degrees.
Some, no doubt, are (personally and mentally at least) followers of the original regime’s policies (NeoNazis are something else), some are general ‘war’ collectors, a portion are history buffs and some are simply traders.
I would wager however, that a sizeable contingent of the above do not support the Nazi regime. Whether that is as a result of (hopefully unbiased) education leading to that conclusion or the general subjective ignorance is another debate.
If you do not support the Nazi regime, is it righteous to trade and live off of the remnants of it?
If you need some other examples, think of Che Guevara’s image — prominently displayed on everything from buildings to T-shirts, from photo’ form to Andy Warhol–esque style.
Camouflage design clothing when you are the first to protest against war?
Trading in goods related to a film based on the history of conflict and human/human-inflicted animal suffering?
If you’re guilty of any of these, I’ve got news for you…
If you’re an clued-up financial news enthusiast, you’re no doubt aware that the world is in some pretty deep doodie at the moment.
As per usual — for some inexplicable reason — the globe’s masses are still looking to the USA for guidance on how to run and price their little Monopolies…
The USA, though, is rapidly approaching debt levels in excess of 100+ of GDP! That, is catacylsmic.
I’m not going to regurgitate what has already been spoken about in reams of detailed paragraphs elsewhere, but I will offer up two outstandingly informative links for you to understand the severity of the odious financial spume we find ourselves in…
Before, you had to hunt and gather, guarding your brood and self against long-toothed predators and club-wielding savages.
Then, you had to travel to a store, fend off attacks from other shoppers for that last item on the shelf and pay, either with cash obtained in a pre-process or via a card, which far too often didn’t work due to ‘system errors’.
At some stage clever people bandied about the idea of networked fridges that promised to automatically shop for us when the supplies were detected as being low. They said there’d be robots to fetch the shopping and a deluge of home-grown organic vegetables to keep us green. They gave us websites, which were handy, but never took off because let’s fact it, a bottle of tomato paste rendered on your monitor just doesn’t warrant the clicks needed to actually purchase it when the thought of a complimentary herb is pages away.
Then the stagnancy was stirred — by supermarket giant Tesco.
They faced a dilemma in their South Korean market — how to move from second spot to first spot without the expense of matching the number of stores of the pole contender.
South Korea has a fantastic transport infrastructure, and currently hold the title of second most productive nation on the planet. It doesn’t help being able to move around efficiently if you don’t have the time to do it, so Tesco decided to bring the store to the people.
The rail network was flooded with high-quality lightboards running the length of their platforms, turning them into virtual Tescos.
Waiting passengers could then peruse the goods on offer, scanning the smart phone-friendly QR codes of each item they desired. These scans are then automatically collected in a basket on the store’s shopping portal. A swipe to confirm your purchase and it’s debited to your phone’s bill.
By the time you arrive home later that day, your food’s awaiting unpacking.
A court in Taiwan this week ruled against a female food-blogger who said a local restaurant’s beef noodles “were too salty,” and that she’d seen cockroaches scurrying around in the restaurant. She gets 30 days in detention, two years of probation, and must pay 200,000 Taiwanese dollars (about $7KUS dollars) in compensation to the restaurant. The court didn’t argue she was lying about the bugs, but ruled that “Ms. Liu should not have criticized all the restaurant’s food as too salty because she only had one dish on her single visit.”
After visiting a Taichung beef noodle restaurant in July 2008, where she had dried noodles and side dishes, Liu wrote that the restaurant served food that was too salty, the place was unsanitary because there were cockroaches and that the owner was a “bully” because he let customers park their cars haphazardly, leading to traffic jams.
The restaurant owner, who sounds like a total dick (I can say this because I’m not in Taiwan!), said “he hoped the case would teach her a lesson.”
Huang Cheng-lee (黃呈利), a lawyer in Taichung, said that bloggers who post food reviews should remember to be truthful in their commentary and supplement their comments with photographs to protect themselves.
We’re long past April 1st. This crazy story is true — as sad as that is.
Just think of the ludicrous precedent this situation sets…as an example:
“Sir, I find your body odour to be quite repugnant.” “Be gone, foul fellow. Your ill-deserved smatterings of repugnancy disrespect all that I stand for. I demand reperations equivalent to one Guinea for your forked tongue.”
Mr. Stinky would be in line for a credit despite his odorous physicality.
China has long been infamous for its anti-free speech and Internet usage policies, but surely, criminalising the overuse of salt on one’s noodle of choice is far too far.
China’s teeter-totter between Capitalism, Socialism and Communism is perhaps leaning a little too far in the regressive?
…take the form of many offers. Some firms offer cars, some offer cash bonuses and others have holiday programmes.
If you’re in sales, the pressure to produce is intense. More so for those who work solely on commission.
To alleviate the stress — or is that pressure? — “one of the biggest insurance companies in the world held an orgy to reward successful salesmen.”
Yes, you read that correctly.
Ergo, a part of Munich Re — the world’s biggest re-insurer, hired prostitutes for the 2007 party, reports the BBC.
The Roman-style orgy was held in the Hungarian capital Budapest’s historic Art Nouveau thermal baths
A German business newspaper said the 20 prostitutes had worn colour-coded arm-bands designating their availability.
According to Handelsblatt, quoting an unnamed participant, guests were able to take the women to four-poster beds at the spa “and do whatever they liked”.
“After each such encounter the women were stamped on the lower arm in order to keep track of how often each woman was frequented,” the paper quoted the man as saying.
“The women wore red and yellow wrist bands. One lot were hostesses, the others would fulfil your every wish.
“There were also women with white wrist bands. They were reserved for board members and the very best sales reps.”
Ergo said it regretted what had happened and that the party was a “serious violation” of company rules.
“The managers and board members responsible no longer work for us,” a spokesman said.
Whoever said large corporates were conservative?
The immediate list of questions must surely include:
Whose idea was it?
What did it cost?
Who rated the ‘escorts’?
Where the ‘escorts’ tested for quality beforehand?
Were there ‘rules’ other than those relating to the wristbands?
Where there no female sales reps?
How many people attended the party?
…who fired the managers and board members and where they fired out of representative duty or because they weren’t invited to the party?